Healthcare growth strategies that drive measurable results.
We help healthcare organizations accelerate growth, strengthen client retention and engagement, improve marketing performance, and build high-performing teams.
- 25+
- Years of healthcare leadership
- C-Suite
- Trusted advisor to executives
- Healthcare Ecosystems
- Health Plans, Health Systems, Providers, & Specialty Care
Meet Cynthia Townsend
Cynthia Townsend is a seasoned healthcare growth strategist and executive partner to leaders across health systems, health plans, provider groups, and healthcare-focused agencies. She brings executive leadership, strategic marketing expertise, and a clear understanding of how to connect marketing strategy to business performance.
Her work sits at the intersection of growth strategy, consumer engagement, and revenue performance, helping healthcare organizations turn strategic priorities into measurable growth.
Advisory built for healthcare growth
Every engagement is grounded in executive-level strategy and measurable outcomes — designed for organizations navigating change and pursuing durable growth.
Growth Strategy
Enterprise growth roadmaps that align market opportunity, capabilities, and investment behind measurable revenue outcomes.
Go-to-Market Strategy
Launch and scale new services, products, and lines of business with disciplined GTM planning built for healthcare.
Healthcare Marketing
Modern marketing strategy for provider groups, health plans, and health systems grounded in evidence, outcomes, HIPAA compliance, CMS guidance, and healthcare regulatory expertise.
Growth Alignment
Align sales, marketing, and account management around clear priorities, shared performance metrics, and coordinated plans to strengthen revenue, retention, and client value.
Client Success
Design client engagement models that deepen relationships, expand accounts, and improve retention at scale.
Consumer Engagement
Insight-led experiences that meet patients, members, and consumers where they are — and keep them engaged.
Marketing Organization Development
Reshape marketing operating models, team structures, and capabilities to deliver executive-grade performance.
Fractional Growth Leadership
Fractional executive leadership and strategic advisory to help healthcare organizations accelerate growth, strengthen partnerships, and align marketing, sales, and client strategy.
An advisor who has sat in your seat.
- Deep healthcare industry expertise across health plans, health systems, providers, and specialty care organizations.
- Executive-level strategic leadership grounded in operating experience
- Collaborative partnership approach — advisor, not vendor
- Relentless focus on measurable business outcomes
- Proven experience aligning marketing with growth and revenue
- Trusted advisor to CMOs, CGOs, and CEOs across healthcare
A disciplined path from insight to compounding growth.
Discover
We immerse in your business — leadership interviews, data review, and voice-of-customer — to surface the real growth levers.
Strategize
Together we craft a focused, board-ready strategy with clear priorities, milestones, and success measures.
Execute
We embed with your team to operationalize the plan — from GTM playbooks to marketing organization design.
Accelerate Growth
We track leading indicators, sharpen execution, and compound impact across revenue, engagement, and brand.
Every engagement is custom-built.
Rather than fixed packages, we design each engagement around your organization's growth priorities, timeline, and internal capabilities. It begins with a conversation.